The device will take a small video camera.

Apple is a master at creating buzz around the technological gadgets that will bring to market. Yesterday, the axis around which rotated the presentation in San Francisco was the music and the new version of its iPod Nano player, camera and radio. Steve Jobs put the cherry, first appearing in public since undergoing a liver transplant.

The iPod is the clear market leader with 73.8% of the global market for digital music players and 18% of Apple's revenue. But sales of this product, which together with the iTunes online store revolutionized the way we shop and music, are falling by the recession and the iPhone. So Jobs wanted to make something new out of the hat.
 

To continue to attract the faithful, focused updates to the house on the iPod Nano, which gives a small video camera developed by Apple itself, which will compete in the market with Cisco Systems that sells. The company has sold the block and 100 million units around the mundo.Ademas, iPod Nano integrated FM radio, as Microsoft's Zune, and will allow both recording voice through a microphone and loudspeaker. The screen is also larger than 2.2 inches. The player will sell for $ 149 for the version of eight gigabytes of capacity, and $ 179 for 16 gigabytes of memory. The revision of prices applies to the entire iPod product line.

Apple slashed $ 199 base price of the Touch, which has sold 20 million units. That will be for eight gigas version of the player with touch screen. The 32 and 64 gigs will cost 299 and $ 399 respectively. The iPod Shuffle is available in more colors, by between 59 and 99 dollars. And iPod classic 160 gigs will cost $ 249, which is worth of 120.

Also new to iTunes. The online store is now the biggest global seller of music. And with its implementation of Genius song analysis makes the player a sort of customized radio station. The iTunes version 9 tabled yesterday facilitate purchases of full albums.

The hybrid between notebooks and iPods will have to wait. Jobs, very thin, weak voice, was a few minutes on stage. Thanked for their unconditional support and stressed the virtues of organ donation system. "I would not be here without such generosity," clinched. Among the attendees was Google CEO Eric Schmidt, who just left the board of Apple.