Users can download free applications directly from the smartphone. Research In Motion (RIM), the second-largest maker of smartphones in the world launched BlackBerry App World in Colombia, Costa Rica, Ecuador, Panama, Peru and the Caribbean. "BlackBerry App World We are launching a solid selection and look forward to working with our partners to continue delivering the kinds of applications that best fit the customized needs and interests of our customers "said Jim Balsillie, co-director of BlackBerry.

Users in these countries can download the BlackBerry App World to your BlackBerry smartphone visit www.blackberry.com / appworld or from your mobile device mobile.blackberry.com in Spanish or English. Users can access the BlackBerry App World through cellular networks and Wi-Fi.

BlackBerry App World has a variety of categories of applications among highlights qu7e games, entertainment, instant messaging, social networking, news, weather, productivity. It also offers ability to filter search for word.

It can also be evaluated by users, discussed and voted on. Users can easily access and read reviews from other users, view images and read a description of each application before downloading it.

Applications for storage includes a folder called My World, which can track the applications that the user has downloaded. It is a personal storage space that allows users to uninstall and reinstall applications and easily transfer purchased applications to a new BlackBerry smartphone.

Similarly the World App BlackBerry users can be notified of changes to the applications you have downloaded.

"The BlackBerry platform offers a true mobile experience without equal for millions of people and today we are very excited to enhance this experience with a new store application that helps connect consumers, developers and operators," said Mike Lazaridis, president and co - CEO. "